We spent our professional careers in the marketing & advertising world building and growing businesses for other brands. After 20+ years of working for someone else, we ventured out to grow our own brand and created Mi Coast.
Two passionate travelers, designers and entrepreneurs, Tom and Kim are always planning, creating and building their ideas into reality. What started out as an idea and a logo quickly turned into a side hustle. Living and working in Chicago, the two would pack up their kids into the Jetta and travel 6 hours, one way, every weekend to Tom's family farm in Croswell, Michigan - just off the coast of Lake Huron. There they would spend hours hand silkscreening their designs onto shirts while the kids explored nature and visit with Grandpa and Grandma. The following weekend the two would pack up all the shirts into the car and take a road trip north into Michigan literally selling their fresh batches of Mi Coast gear out of the trunk of the car.
Quickly finding that there were more fans of the Mi Coast gear than the Jetta could hold, the two developed the next phase of the Mi Coast brand experience. They spent the early spring gutting and refurbishing a trailer into a retail store on wheels. Traveling around the state to art fairs, sidewalk sales and festivals, the Mi Coast brand expanded it's fan base and offerings. Expanding the clothing line into hoodies, hats and specialty designs for ladies and kids, they also added glassware, home goods and artisan foods. All locally sourced and made by hand with other artists around Michigan.
A year later the Mi Coast brand flagship store was born in Saugatuck, Michigan - just off the coast of Lake Michigan. This quaint little 350 sq ft store was the perfect location to launch our first retail store. Taking that same pride and passion for creating things ourself, we jumped into the store and literally built everything ourselves. Shelves, tables, displays and all of the decorative materials were cut, stained and placed by us.
Today, we still sell wholesale and can be found at several retail locations around the midwest. As for Mi Coast as a brand, we have moved to a 100% online storefront to better serve our guest. We connect with people from around the world who share in our passion for the Great Lakes State of Michigan and all that the beautiful coastlines that it has to offer.
Thank you so much for all the support you have given us over the years. We truly appreciate each and every purchase made online or from our retail location. As a family owed and operated Small Business we are proud to be a contributing part of the local community.
Thanks again, Tom and Kim